Project Info
Brand
The new team at Dougies Goodies came to use in search of a new, fresh and captivating brand identity that reflects the bakery’s exciting growth trajectory. We aimed to capture the evolution of Dougies’ physical presence and commitment to delivering delicious Goodies, while embracing a forward-thinking approach to modernise the brand.
The brand elements included a colour palette featuring the original ‘Dougie Pink’, which was handpicked with a fresh and modern appeal to symbolise passion, creativity and sweetness – bringing customers back to Dougies Goodies’ rich heritage.
Soft, rounded elements were used throughout the font and other brand elements to reflect the whimsical nature of Dougies Goodies’ delicious bakes, mimicking sprinkles, piping and other decorative elements and adding a playful touch.
Web
To complement the new brand identity and further propel Dougies Goodies into an exciting future, we designed a bespoke Shopify website, complete with e-commerce functionality to allow customers to order custom cakes and bakes. The website design was complete with an intuitive navigation and clear product categorisation.
Brand Launch
Armed with a playful new brand identity and website design, we successfully launched the new and improved Dougies Goodies across marketing channels. This included a sugar-fuelled content shoot to capture the details, colours and textures of the Goodies, making them irresistible with strategic art direction.
Following this, we launched the brand across social media to showcase the new bakery, brand and expanded product range with a combination of reels, graphics and photography. With a playful and creative approach, we captivated the audience and generated a buzz of excitement around the brand.
Dougies Goodies
Let the Goodies do the talking.
