Four Loko
From the very beginning, the Four Loko journey has been one of relentless creativity. Four Loko – available in 35 different countries worldwide – delivers unforgettable experiences and events.
Working in collaboration with Red Star Brands, Rapid was appointed as the creative partner for Four Loko UK across Social, Design and Web. Over the last months, we have worked closely with the Four Loko team to design a new website, launch new products and provide content support at some of the UK’s biggest festivals including Parklife and TRNSMT.
The Four to Four campaign aimed to develop Four Loko’s brand awareness across UK, in key cities such as Manchester, Liverpool and Glasgow. The vision behind the brand is to create epic stories and be the pre-party essential – fuelling consumers from 4pm to 4am.
The most important aspect of Four Loko’s brand is the consumer – creating an unforgettable experience that can be shared between friends again and again. With this, we aimed to create an immersive social media experience that would entice the Four Loko community to get involved, share their story and stay up to date with new flavours, upcoming events and much more.
We crafted a fully functioning Shopify website for Four Loko UK alongside digital marketing and creative support. Designed to be brave and bold, the website captures the vision behind Four Loko’s brand, telling consumers everything they need to know about the brand before ordering their cans to be delivered straight to their doorstep.
