Project Info
Armed with a new name and brand identity that reflect where Eastgate Square has come from and where it’s heading, we have created a dynamic destination that reflects the rhythm of today while honouring the legacy of yesterday.
Brand Identity
Eastgate Square is where Chester’s heritage meets its future. A place where timeless architecture and curated design come together to create something new. Inspired by the curves, arches and textures of St. Michael’s Arcade, the new brand identity of Eastgate Square honours the past while embracing progress.
Each brand element was designed with Eastgate Square’s unique quirks in mind. The brand pattern, drawn directly from the sculptural details found within the original arcade, connects the rich architectural history of Eastgate Square to its modern revival and acts as a subtle thread between heritage and progress.
Ultimately, Eastgate Square’s brand identity focuses on innovation in tradition – not just preserving the past, but making it relevant.
Eastgate Square
The Gateway to Chester
