Project Info
Brand
The new multimillion transformation for Fairhill was developed to create a visually striking and modern identity, inspired by leading retail fashion brands. Using sleek typography, a refined colour palette, and contemporary design elements, the brand positions Fairhill as a sophisticated and aspirational shopping destination.
This approach sets Fairhill apart from competitors and enhances its appeal to style-conscious, experience-driven shoppers, strategically positioning the centre for the major launch of Primark in 2025, a key milestone in its continued growth and long-term evolution.
The logo embodies progression, future-forward thinking, scalability, and reinvention. Its bold, dynamic aesthetic with a modern edge reflects Fairhill’s commitment to innovation and growth, capturing the spirit of a brand designed to evolve with its audience and the retail landscape.
We continue to promote Fairhill across social media, building buzz around this new era for the centre while spotlighting the retailers and driving footfall.
Fairhill
County Antrim’s leading retail destination
