Solid Scent Co
Solid Scent Co is a local business, committed to crafting exquisite solid fragrances that not only elevate your senses but also empower you to make environmentally conscious choices.
The inspiration for the brand came from the idea of using sustainability as a driving force, giving their diverse range of customers a product they can be proud to use.
The brand design system for Solid Scent Co sought to create a playful, bold and vibrant identity to represent the statement customers make when they choose to shop Solid Scent and support sustainability. The brand identity extends to every touchpoint, each aspect of Solid Scent Co reflects their commitment to sustainability, individuality and a shared connection with the Earth’s aromatic beauty.
In order to enhance the brand’s visibility and awareness digitally, we have crafted a comprehensive marketing strategy to include organic social media, paid advertising, email marketing and influencer management. We sought to enhance the brand awareness of Solid Scent Co and create a loyal community of customers who want to join the Refill Revolution.
